Principles & Values
Values
“Values are things which can never be finished or accomplished.”
- Independent
- Transparent
- Truth-Seeking
- Positive
- Open-Minded
- Technology-Neutral
- Persistent
- Fun
- Sustainable
- Progress
- Responsible
“We envisage a world of universal respect for human rights and human dignity, the rule of law, justice, equality and non-discrimination; of respect for race, ethnicity and cultural diversity… A just, equitable, tolerant, open and socially inclusive world in which the needs of the most vulnerable are met.” (United Nations)
Principles
- Start with not: The most sustainable digital product is the one we don’t make. Start with not building it.
- Resource efficient: If you have to build it, build it with the least amount of digital resource usage.
- Transparent: Make sure, the customers of your product can see & understand the environmental impact of their usage.
- Measure: During development and when deployed, make sure measure & monitor the environmental impact you are creating. What gets measured gets managed.
- Take responsibility: Engage with your supply chain and ask them to do better and reduce the environmental impact which they are passing on to you.
- Educate: Help your customers, suppliers and employees understand the consequence of a new feature, of more platforms, more data etc. Help them do better.
- Dispose: Remove stale and outdated data, help customers remove what they do not need, remove digital products & services which are unused or have little usage.