Principles & Values


“Values are things which can never be finished or accomplished.”

  • Independent
  • Transparent
  • Truth-Seeking
  • Positive
  • Open-Minded
  • Technology-Neutral
  • Persistent
  • Fun
  • Sustainable
  • Progress
  • Responsible

“We envisage a world of universal respect for human rights and human dignity, the rule of law, justice, equality and non-discrimination; of respect for race, ethnicity and cultural diversity… A just, equitable, tolerant, open and socially inclusive world in which the needs of the most vulnerable are met.” (United Nations)


  1. Start with not: The most sustainable digital product is the one we don’t make. Start with not building it.
  2. Resource efficient: If you have to build it, build it with the least amount of digital resource usage.
  3. Transparent: Make sure, the customers of your product can see & understand the environmental impact of their usage.
  4. Measure: During development and when deployed, make sure measure & monitor the environmental impact you are creating. What gets measured gets managed.
  5. Take responsibility: Engage with your supply chain and ask them to do better and reduce the environmental impact which they are passing on to you.
  6. Educate: Help your customers, suppliers and employees understand the consequence of a new feature, of more platforms, more data etc. Help them do better.
  7. Dispose: Remove stale and outdated data, help customers remove what they do not need, remove digital products & services which are unused or have little usage.